When you have a marketing lull, it’s best to keep your poise, evaluate your current status, and go from there. You’re tempted to upend everything you’ve done and change strategies completely. When you have a marketing lull, it can feel like a red flag. Business comes and goes-hopefully, with more coming than going. Yet anyone who’s run a business will tell you that things are rarely so stable. There’s no reason you should expect anything less than consistency, right? Whether the reason is seasonal or something deeper, it can feel a bit strange.Īfter all, you have a humming business. What happens when your marketing just…stops working?
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